Kenya’s creative industry is vibrant, influential — and structurally broken.
In a powerful Fanya Mambo conversation, MC Jessy makes a bold case: if President William Ruto fixes the creative economy, he fixes youth unemployment.
Jessy argues that despite campaign promises in 2022, Kenya still lacks:
- A fully functional State Department dedicated to creatives
- A Creative Economy Fund to finance productions
- Structured policy that protects digital content creators
- Fair digital monetization frameworks
He highlights a painful comparison: creatives in other African countries earn up to 4–5 times more per million views than Kenyan creators.
According to Jessy, this isn’t a talent issue — it’s a policy issue.
He also defends youth political engagement, arguing that online activism must translate into voter registration. Without voter cards, change remains a hashtag.
On politics, Jessy reflects on party loyalty, manifesto accountability, and why figures like Senator Sifuna continue to matter in shaping opposition politics ahead of 2027.
His message is clear:
“Don’t just talk. Register. Vote. And demand structure.”
The creative economy, he insists, is not a side issue — it is a national economic pillar waiting to be organized.
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